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1. Posts are not social media There is more to social media than an assortment of random 16-20 post grid. I am sure most of you would be...

It takes a lot for a country to turn into a nation. I know the liberals would scoff at this idea, country vs. nation, running it down as...

Come 2020 and the paradigm of Social Media will change. Of course there will be players still operating with the 16-20 post format but...

Ain't the world of advertising and communication getting too sane and boring? Well, for sure for reasons known it is not attracting...

Come on, let us face it. The communication industry is facing an acute dearth of talent. This problem accentuates for start-ups and...

Ditched by the ROI again? So many brands approach us, cribbing about dwindling ROI on their online campaign. Even with all my sympathies...

Sadly, social media is largely bereft of Thinkers and Creative leaders. Having said that we all know of brands that have been producing...

1. Invest in a Picture Bank I know you love using stock images. After all, they are economical and offer you the convenience to buy them...

It takes sweat, tears and toil to build a brand. Congratulations, if you already are the proud owner of one. We salute your perseverance...

Welcome to the world of ‘Branding Scam.’ Before we understand the actual scam, let us take a while to understand what Branding is. Simply...

Top business schools churn out executives who get picked by the top brands. Playing a cog in the big system, they end up being a part of...

Let us face it. Most of the clients as well as the self-professed social media agencies have no clue about the medium. Shocking? I know...

While I watched Rahul Gandhi's first Press Conference after becoming the Congress President, I could not help but revisit Philip Kotler...