Tell a story, or else DIE!
The headline intrigued you, right? I know the answer, so save it for someone else. What are you doing for your brand? Yes, you would...
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Amit Shankar
- Dec 18, 2022
- 4 min
Are You Making The Right Choice, Mr. Client?
Hiring an advertising or social media agency? Flummoxed client are perilously faced with the choice between the devil and the deep sea. ...
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Amit Shankar
- Jun 29, 2020
- 3 min
7 Social Media Knockout Secrets
1. Posts are not social media There is more to social media than an assortment of random 16-20 post grid. I am sure most of you would be...
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Amit Shankar
- Jun 28, 2020
- 3 min
Country vs Nation
It takes a lot for a country to turn into a nation. I know the liberals would scoff at this idea, country vs. nation, running it down as...
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Amit Shankar
- Jun 28, 2020
- 2 min
2020, A New Digital Frontier
Come 2020 and the paradigm of Social Media will change. Of course there will be players still operating with the 16-20 post format but...
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Amit Shankar
- Jun 28, 2020
- 1 min
Missing the Mad Men
Ain't the world of advertising and communication getting too sane and boring? Well, for sure for reasons known it is not attracting...
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Amit Shankar
- Jun 18, 2020
- 4 min
The A-Team
Come on, let us face it. The communication industry is facing an acute dearth of talent. This problem accentuates for start-ups and...
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Amit Shankar
- Jun 18, 2020
- 2 min
ROI, you cheater!
Ditched by the ROI again? So many brands approach us, cribbing about dwindling ROI on their online campaign. Even with all my sympathies...
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Amit Shankar
- Jun 18, 2020
- 2 min
The Grid
Sadly, social media is largely bereft of Thinkers and Creative leaders. Having said that we all know of brands that have been producing...
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Amit Shankar
- Jun 18, 2020
- 2 min
Six-speed gearbox
1. Invest in a Picture Bank I know you love using stock images. After all, they are economical and offer you the convenience to buy them...
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Amit Shankar
- Jun 18, 2020
- 2 min
Brand Maintenance
It takes sweat, tears and toil to build a brand. Congratulations, if you already are the proud owner of one. We salute your perseverance...
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Amit Shankar
- Jun 18, 2020
- 2 min
The Branding Scam
Welcome to the world of ‘Branding Scam.’ Before we understand the actual scam, let us take a while to understand what Branding is. Simply...
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Amit Shankar
- Jun 18, 2020
- 2 min
EQ over IQ
Top business schools churn out executives who get picked by the top brands. Playing a cog in the big system, they end up being a part of...
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Amit Shankar
- Jun 18, 2020
- 2 min
Elephant in the room
Let us face it. Most of the clients as well as the self-professed social media agencies have no clue about the medium. Shocking? I know...
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Amit Shankar
- Jul 30, 2019
- 3 min
Right Positioning
While I watched Rahul Gandhi's first Press Conference after becoming the Congress President, I could not help but revisit Philip Kotler...
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