Bringing back the 80s
A shirt brand that was painstakingly crafted using eternal icons from the 80s. The black telephone set, water bottle, ice candy, ambassador car, and the list was endless.
Embroidered on the shirt, they were targetted towards people with quirky taste or for someone who wanted to take a trip down the nostalgic lane.
We mounted a social media campaign that before branding the shirt, branded that era; 80s, creating the right aura around it. By creating this campaign differently, use of line drawing animation, and a mix-match of shoot and line drawing, we successfully crafted a narrative that went well with the TA.