Rock around the clock

The brand had a peculiar problem.

Infini was a spectacular infinity pool-side bar overlooking the majestic Taj Mahal, yet people were not patronizing it.

 

It took us some digging to identify the root cause.

The problem was not with the venue but with its Perceived Positioning.

Agra city perceived the brand to be a 'Shaadi ka venue' rather than a cool spot to hang out with family and friends.  

 

The solution?

Simple, an outdoor campaign supported with a distinct social media outreach. ā€‹

 

This targeted campaign worked wonders for the brand and in s short span of 60 days, Infini turned into the hottest Hang-out spot of Agra.